The aim of the targeted divestment campaign is to induce the Sudanese government into changing its actions in Darfur through financial pressure.

It costs large sums of money to sustain the operations of the janjaweed militia, Sudanese army and airforce in Darfur.  Sudan’s government revenues come from several sources: internal taxes, development aid, revenue from external trade, especially oil.  Targeted divestment seeks to withdraw foreign involvement in those sectors which provide revenues directly to the Sudanese government and elite but do not benefit the wider population.

In Sudan these sectors, especially oil, are supported by foreign expertise and investment. These foreign firms raise money from investors and savers in this country and elsewhere. 

Cutting these foreign ties will cut the flow of revenue from your pension or savings via foreign firms to the Sudanese government and janjaweed militia.

The Sudan Divestment UK divestment model targets companies that meet the following criteria:
- Have a relationship with the government or government sponsored project;
- Impart minimal benefit to the country's people; and
- Have demonstrated no substantial corporate governance policy regarding the situation in Darfur